ANALYSIS OF VANILLA PRODUCTION AND SALES IMPACT ON COMMUNITY WELFARE
DOI:
https://doi.org/10.3007/svtvdp37Keywords:
Vanilla, Community Welfare, Agribusiness, Agricultural Marketing, SustainabilityAbstract
This study examines the impact of vanilla production and sales on the welfare of the community in Leimeia Sorinbalu Village. Quantitative methods were used with data collected from 78 vanilla farmers and secondary sources such as the Central Statistics Agency and the local Department of Agriculture. The results of the analysis show a positive relationship between increased vanilla production and improved community welfare, particularly in terms of access to education and health services. Increased income from vanilla cultivation has led to improved living standards and life satisfaction among villagers. In addition, this activity has strengthened social engagement and community cooperation. However, important challenges faced by farmers include technical cultivation issues, high market price fluctuations, and limited market access, which still relies on middlemen, thereby reducing farmers' profit margins. External factors such as government policies also greatly affect vanilla prices, which impact the stability of farmers' incomes. The study recommends training in modern cultivation techniques, improving production quality, strengthening marketing networks through farmer cooperatives, and stable pricing policies as strategies to optimize the potential of vanilla agribusiness in a sustainable manner. These findings are expected to serve as a reference for the formulation of agricultural policies and rural economic development based on leading commodities such as vanilla, which contribute significantly to the standard of living of the people of Leimeia Sorinbalu Village
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